Welcome to the second part of our blog about common SEO mistakes. In this section, we will discuss the importance of optimized meta tags and unique content, as well as several other aspects. These elements play a key role in improving your website’s visibility and user trust.
If you haven’t had a chance to read the first part of this article yet, make sure to check it out, and after reading the first two parts, continue to the third one.
So, without further ado, let’s continue.
4. Lack of Optimized Meta Tags
Meta tags (Title, Description) are essential SEO elements that help search engines and users understand what a page is about. According to research, Google creates 62.78% of meta descriptions on its own, which means that by creating unique meta descriptions, there is an opportunity to outperform all previously mentioned pages in the search engine results.
A common mistake is the absence of meta tags or their incorrect optimization, which reduces the chances of a page getting a high ranking and attracting traffic. It’s also common for website owners to duplicate meta tags across multiple pages or not fill them in at all, which diminishes SEO effectiveness.
How to fix it: Create unique and informative meta tags for each page.
- Meta-Title: Should clearly describe the page’s content and include relevant keywords.
- Meta-Description: Should be engaging, concise, and encourage the user to click through.
It’s also important to use the available characters effectively: Titles up to 60 characters, and descriptions up to 160 characters. These simple steps can significantly improve your site’s visibility in search results.
| Effective Meta Elements | Weak Meta Elements | |
| Search Appearance |  |  |
| Length | Text cropping degrades perception | All elements are fully displayed |
| Relevance and Uniqueness | Nothing remarkable | Unique, clearly conveys essence |
| Keywords | Excessive repetition of keywords | Natural tone with emphasis on benefits |
5. Incorrect URL Structure
URLs are like street addresses — they should be clear and easy to read. Studies show that pages containing target keywords or similar terms in the URL have a 45% higher click-through rate compared to those that do not (Backlinko). A common mistake is using complex, long, or irrelevant URLs that do not help the user understand what is on the page and make it difficult for search engines to index. For example, a URL like “amblik.ee/p=12345” provides no information about the page’s content, reducing its chances of high ranking, whereas a URL like “amblik.ee/seo/url-structure-optimization” clearly informs that the page is related to URL structure optimization.
How to fix it: Use short and informative URLs that include keywords and accurately reflect the page’s content. Avoid long identifiers and complex parameters to keep the URL structure simple and understandable. This approach will not only improve user perception of the site but also make it easier for search engines to index, positively impacting SEO.
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6. Insufficient Internal Linking
Internal linking is one of the key methods to improve a website’s structure and distribute page authority. Effective internal linking can increase traffic by up to 40% (Marketing Insider Group). However, many websites fail to use this opportunity or do it incorrectly, leading to isolated pages, difficult navigation for users, and reduced indexing effectiveness by search engines.
How to fix it: To fix this error, strategically place internal links to relevant pages on your site. This will improve navigation, help users find the information they need more easily, and assist search engines in better indexing your content. Internal links should be natural and logical, allowing users to effortlessly navigate between related materials. For example, if you have an article on how to choose keywords, add a link to another article on how to use those keywords correctly in content.
7. Duplicate Content
Unique content is more likely to be shared, liked, and commented on. Duplicate content can seriously impact your site’s ranking in search results. Websites with unique content perform 30% better in search rankings. A common mistake is repeating the same content on multiple pages or using template descriptions. This can lead to penalties from search engines, which view such actions as attempts to manipulate rankings. As a result, the site loses its position and becomes less competitive online.
How to fix it: To address this issue, conduct a content audit to identify duplicates. Use tools like Copyscape or Seobility to find repeated elements. After that, rewrite the texts or use canonical tags to indicate the original version of the page. Unique content will not only improve SEO but also enhance user trust and experience.
In this section, we discussed meta tags, potential mistakes in crafting URLs, as well as the importance of internal linking and unique content. But as we’ve mentioned, that’s not all — there are still four uncovered aspects that will help you master search algorithms and attract more visitors to your site. We will cover them in the next and final part. Don’t hesitate to proceed:
And if you missed or want to revisit the first part of this article, head over there now:
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